Help! I’m Drowning in Ads…

We went to the movies this week to see the newest release of Star Wars. As movies go it was OK but really was an old story with a new cover and enhanced graphics. I was more affected by the blatent adversiting that occupied the first 20 minutes following the start of the show.

No, I’m not referring to the usual promotional stuff about buying snacks and popcorn or the game to get me to turn off my cell phone or stuff about upcoming movies (previews). Those I expect. They are the enticements to return at some time in the future to see another thriller. I’m referring to the ads for Lexus, and Bell Canada, travel to sunnier locals and the list goes on.

Let me see; 2 seniors, 1 adult and 1 youth went to the theatre that night. With the cost of entrance and snacks we spent $90.00 (huzzah, we didn’t have to pay a babysitter). For that price we paid for the privilege of watching  20 minutes of commercials cleverly hidden amongst previews of upcomng movies prior to the main feature.

Had I wanted the commercials, I might have waited until the movie came out on DVD. Oh, wait! That dosen’t work any longer–DVDs now have advertising at the beginning.

So back to books. So far they don’t have any embedded ads…do they?

GRB

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